Difference between tempura and fry

The people who are taking the Japanese food in countries like Europe do not understand the difference between the tempura and the fry. Hence, I am trying to explain it here.
I will explain the difference between the shrimp/prawn tempura and the shrimp/prawn fry.
First the photos

Shrimp / Prawn tempura

Shrimp / Prawn fry

How was that? If you see both then you can understand that they are completely different.
Tempura is the dish deep-fried with a coat of flour.
Fry is the dish deep-fried with breadcrumbs.

The Shrimp / Prawn tempura is topped over a bowl of rice

It seems that in countries like Eurpoe, the Shrimp / Prawn fry is topped over a bowl of rice.
I think one can use the fry as long as it is delicious.
Especially, I would like you to eat the delicious tempura in Japan because the taste greatly differ depending on the cook, oil temperature adjustment etc.

You can also check my blog on Tempura in the below link
http://japanindiacart.blogspot.jp/2014/03/tenpura-tenmo-japanese-food.html