A blog for latest and rare Japanese products and trends by Tomo, a native Japanese with my translation in English.
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Umeshu is the alcohol/sake made by marinating the plum tree harvested around the month of June, crystal sugar along with the distilled liquor (White liquor and distilled spirit are commonly used).
It can also be made at home, it is a familiar as the alcohol/sake that
is good for health from the past, and it is also drunk as an aperitif.
It is sweet because lot of sugar is used with the aroma of the plum
tree, it is popular among women too, it is an alcohol/sake that is
peculiar to Japan, and it is an alcohol/sake that the people of foreign
countries can drink in the sense of cocktail.
It is very delicious!
The preparation is easy and hence anyone who can get the plum can try this by seeing the following video.
Do you know that the newer the beer is, the more it is delicious?
If it is Draft beer, it will be especially delicious.
The beer that is not heat-treated in the manufacturing process of the beer is said as “Draft beer”. At present the “Draft beer” can be enjoyed only at the restaurants, and hence delivering the very fresh and delicious “Draft beer” will lead to the prosperity of the restaurants.
The result of such a thought was “Special delivery Draft beer”.
Until now the route of beer was Factory → Ware house → Wholesale store → Retailer → Restaurant, and takes as much as two weeks.
The route was revised to Factory → Retailer → Restaurant, and was made to reach the customer within 2 days from the factory shipment.
This was made possible by the retailer “Maruto-Mizutani”. They made it possible by the combination of direct purchase the beer from the manufacturer, construction a peculiar circulation system, and by the 365 days delivery system.
The condition for the direct purchase is to buy 10ton daily, and the key to the success was having the transaction quantity to sell that.
The draft beer is a delicate drink that changes its composition with the passage of time, the bitterness decreases, unpleasant smell increases, and shows the effect in the taste and smell due to oxidation.
If you are having a long awaited drink, you would like to drink a fresh and delicious drink as much as possible.
I would like you to taste the “Special delivery Draft beer” in Japan that was dispatched within two days from the factory!
This flag is set up at the entrance of the shop that deals with the “Special delivery Draft beer”.
