http://www.yoshidakaban.com/top.html
The main brand of the Yoshida bag is “Porter”.
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The “Porter” was launched in the year 1962, and this is the 52nd year.
What do you think would be the reason for such a long support in the fashion brand?
●They have perfected the art of manufacturing of “Made in Japan”
The Yoshida bag adheres to perfection of “Made in Japan”. That is not the average way of adhering.
They use the raw material supplied by various raw material manufacturers from various counties in the world, and then the all the process afterwards from the “Cutting” to the “Finishing” are done in Japan.
In the Apparel, the “Made in ____” is decided by where the final process is done.
There is some difference between the cloth and bag, and it is very rare for a popular brand to adhere the Japanese made thoroughly from the initial to the final manufacturing. Of course, there is a reason for not sticking to it. I think that it is “The wish to value the Japanese workmanship”.
Yoshida bag was established in the year 1935. (The company name was Yoshida Ltd.). It is a very long standing and established manufacturer celebrating its 80th anniversary in the next year.
The founder Mr.Kichizou Yoshida (Born on 1906, 94 years) was an excellent worker who can make a large size trunk with only two needles. A good worker knows how to do a good work.
It is said that Mr.Yoshida has spoken “Keep the Japanese worker with value” when he was alive.
The “Will” of the founder was inherited, and the company policy of Yoshida bag is “One needle intimacy”.
There were no domestic factories, the production was consigned to the carefully selected subcontract factory, and all the product of this company are handmade.
The bag manufacturing is progressed by the face-to-face contact between the in-house employee designer and the subcontract worker.
●High evaluation by “Firmness” and “Robust”
The bag made in Japan of this company is supported from lot of spots.
Especially for the “Firmness”, the support of the business person is very high.
The devices and the material used for work are carried, and if it is the shoulder bag, then the handle can break easily and lead to trouble.
Among the opinion said about this company, it is said, “It was broken in spite of being the Yoshida bag".
Any item is likely to break, but this is said as the proof to show the level of confidence. The Japanese worker gives such support.
This company is also dealing with the repair of this company product sold in the past, and the worker does this repair.
●It is “New” even if it is stubborn.
The bag is one of the fashion items.
No matter how strong it is, the support will reduce if it is clumsy.
The Yoshida bag is supported for the fashion character.
In the popular briefcase of the businessperson, a limited edition of camouflaging color was used in the cloth last year in the “Tanker” series of the Porter.
The Tanker promptly used the cloth of “MA-1” that was gaining popularity as the U.S. military flight jacket in 83, and became highly popular.
Adhering is very important even in the business environment, and the support of surroundings cannot be obtained just by the stubbornness. It is important to have flexibility to accept the one that is considered as “THIS”.
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