Fair lady Z Roadster (open) production stop

Nissan announced that the production of the Japan domestic model of Fair lady Z Roadster (open body) will be stopped after completing the order received until September end of 2014.

There is no other option because the sales is only 800 cars in the five years after the sales start in 2009.

It was completely a loss and below the breakeven.
Mitsubishi Motors will also stop the production of Lancer evolution in this autumn.

Lancer Evolution

On the other hand,
For Toyota, the sales of TOYOTA86 is good, and it has announced the revival of SUPRA.

86 Rocket bunny

SUPRA

Subaru has BRZ and WRX.

BRZ STI

WRX STI

Honda has NSX and Civic type R.

NSX

CIVIC type-R

You can feel the power in these 3 companies.

Then, why the Fair lady Z Roadster and Lancer evolution was withdrawn and stopped from production.
The reason is simple. The brand image is very sluggish in the Japanese market.
 
Though all the automobile manufacturers have worked out big restructuring and reduction balance plan due to Lehman shock, and have now under revival. They came out with the vigor and energy.
Nissan and Mitsubishi Motors also received the impact of Lehman shock in the year 2008, and have entered the state of shrinking.
In marked contrast, their President spearheaded companies at the critical time like Toyota.
 
Only the Company with force and energy can produce a sports model, and the user is also responding to the enthusiasm of the automobile manufacturer.
To say more this is not only limited to sports model.
I wish a healthy manufacturer makes a high value added car (price, performance, and quality), and a brand with positive image.
For this reason, I think that Nissan and Mitsubishi Motors did not catch up with the expansion of the market. This is the area that I would like them to work hard and put their best efforts.