Wednesday, February 12, 2014

10 times production rise of delicious packed rice in 20 years

The rice consumption in Japan keeps decreasing. The yearly consumption of a person in the year 1970 was 95.1Kg, and it fell up to 56.3kg in 2012. However, the number of people eating the packed rice (Sterile packaged cooked rice) just by warming it in the microwave oven or hot water has increased. 

The production quantity of packed rice was about 11,000 tons in 1994, 56,000 tons in 2000, 117,000 tons in the year 2012, and it has increased 10 times in 20 years.
The packed rice was first launched during the 1980’s. It became popular as it could be easily consumed just taken by heating. During the 1990’s the easy lifestyle penetrated the people in the world. It all started as an emergency food when the homemaker was busy with other work at home, and now the demand for the food service industry has risen. It diversified to the products like the small capacity packing during the period of 2000's. High-class items using the high quality rice also started to appear.

It is well known that the taste of the packed rice is almost same as the usually boiled meal, and the people using this packed rice gradually increased. It seems that single men and old aged households mostly use the packed rice. The standard weight of one pack of 200gms, but to match the needs of woman, children, and old age people product varieties like small pack has also increased. It is not only used by a few people at home, but the households stocking the packed rice has increased after the Great East Japan Earthquake in March, 2011.

The purchase price of packed rice by the home has certainly increased.
The market scale of the packed rice has exceeded 40 billion yen, and this field will grow certainly in the future. It is sure that the demand for the externally processed foodstuffs will rise in the future in Japan. In addition, the packing meal has become the priority list of item along with the rice, rice confectionary, and Japanese rice wine (also called as sake) in the export strategic idea. A day might come when the packed rice becomes the high-quality exports item along with the cars that boasts the pride of Japan, taking the worldwide fitness boom.

You can buy some of the packed rice from our web shop. We also export it to send to many counties. Kindly check the following link.

http://tomochandru.ocnk.net/product/972

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